Blogging for Business or Email Marketing?

What should you do? 

Do you have a corporate newsletter? Do you have a blog? What’s the difference?

Email newsletters were the turn-of-the-millenium “Aaha!’  for most corporations.  We recognized the need for sharing helpful information. The challenge was, “What’s helpful information?”

As a result, most corporate newsletters “in the beginning” were filled with everything most could care less about, about your company. It was completely self-absorbed promotional information.

Chris Baggott’s Guide to Blogging, implies corporate blogging today is Email Marketing in 2001.  Now, he says, we’re “measuring ROI, driving relevant message to the right people at the right time and selling our products and service to a mostly receptive and appreciative audience.” 

We “millennium” email blasters,” (not cool, nor sensitive to our audience), have now become email campaigners, or even better, in most cases.  We’ve learned how not to be spammers and provide self-promoting junk to our audience. Thus, the upheaval of social media and blogs. 

In the same way we learned about email marketing, we now must embrace blogging as a “socially acceptable” means of connecting with our audience.  Corporate blogging is permission based, just like email marketing has become. Your audience today is searching for information. They seek to be enlightened before they take the plunge, any plunge. This is a good thing! It simply means they’re open to hearing what you have to say and what your customers have to say. People love it when you help them solve problems. When you provide answers they listen…and they value your opinion.

Baggott reminds us “search is permission marketing as long as we deliver relevance.” He states, “Blog Marketing is “not good when it doesn’t help anyone.”

We still like email campaigns and we really like blogging because we believe today’s consumers require multiple “touchstones” and they ‘re open to being reached in many ways, as long as they’re receiving relevant and timely information.

Are you blogging for business? How has it increased your bottom line? We want to hear your successes? 

If you’re not blogging, consider blogging. Call us if you need help getting started or figuring out how blogging can boost your SEO efforts and ultimately increase your bottom line. 800-741-6308, or email us here.