Digital Marketing Evolution

Here’s what our research tells us…It’s What we Know!

1)   Today’s consumers begin their purchase process online

2)   67% of online consumers are driven to search by offline mediums

3)   30% of online consumers are driven there by print

4)   Digital Advertising ensures unlimited distribution, expanded shelf-life and search marketing opportunities for more targeted buyers.

5)   55% of digital magazine readers spend more than 1 hour on a digital magazine

6)   85% of magazine readers pay more attention to ads than in the print version

When you need to capture the attention of modern consumers, digital magazines must be included in your marketing strategy. Digital magazines are the leading edge of the Web 2.0 revolution.

 Digital Magazines Present A Unique Value Proposition:

1)      Live links to your Web site for immediate response

2)      Indexed by leading search engines: Yet another way to draw readers to your message. Readers searching for specific info can land on a digital magazine page as easily as a Web site.

3)      Makes you accessible by Iphone, Ipod and other on-the-go mobile devices

4)      Your visual message can be enhanced with animation or video and audio for heightened impact and emotional connection

5)      Provides instant access to you and the reader. Think of maps vs GPS; letter vs email

6)      Deliver information sooner than print publications. People search out online publications precisely because they produce current information faster.

7)      Broader reach: Immediately available to a far wider audience

8)      Improved ROI: Ability to work it, measure it and adjust for maximum results

9)      Readers love them: Studies reflect that 88% of digital magazine readers were very satisfied with their digital magazine experience

10)  An extension of print media; not a direct replacement. Expanded content online without the cost of print.

11)  Environmentally conscious

Here’s what one of our digital magazine readers had to say:

 “Well, this is a first — the first time I have ever read a magazine on-line — and it was fun.  Loved the opening music!”            H.M., EasyLiving Colorado Magazine Reader, Arvada, CO

EasyChair Media is a full-service marketing firm and custom publisher, specializing in custom electronic magazines and advertising strategies.

If you’d like to learn more about how digital marketing strategies and electronic magazines can produce optimum returns for your marketing dollars, contact us at 800-611-3316 or 800-741-6308.

View our electronic magazine demo and custom magazine and page samples at www.ecmpub.com.