The Business of Business Blogging

Do you know the difference between personal blogging (citizen journalism) and business blogging (for profit)?

Tina Marie Hilton, contributing editor at Home Office Warrior, points out the difference: The goal of your personal blog is “popularity and entertainment through personal expression, your own private soapbox, sharing your life and ideas with family and friends,” and basically whatever you want to dish.

In contrast, the goal of your business blog is to attract potential clients by giving them helpful information on a consistent basis, and ultimately, to convert those visitors into clients or customers. This relationship is built on trust. So, Hilton advises, it’s important not to engage in politics, personal issues, complaints, profanity, or anything at all that has the potential to alienate your audience. 

Your business blog should reflect your personality, but only your business personality. Think “office setting.”

Business blogging is fast becoming the number one way for businesses to reach their target market. A September 24, 2009, Nielsenwire indicates, “Americans have nearly tripled the amount of time they spend at social networking and blog sites. “

Business blogging takes commitment. So that’s your first step.

Next, “be patient and aspire to build relationships and lift others up” recommends New Media Lisa in her post 8 ways to be extraordinary online. “Listen and read a lot more than you tweet and write. Answer questions, talk to people, and read and comment on blogs. Consider your audience and provide information they’ll appreciate. Listen and look for feedback. Build slowly on solid ground.”

If you haven’t started blogging, what are you waiting for? Call us if you need help. Your target audience wants to connect with you now online. 800-741-6308.  

If you are blogging for business, are you selling advertising on your blog? Have you seen an increase in your blog advertisers in 2009? Share your tips on how to get started selling blog advertising.